Sell My Shopify Store – AI-Powered Brokerage & Valuation
Thinking of an exit? Get a data‑driven valuation, a buyer‑ready package, and a confidential process designed for DTC/eCommerce brands.
How Much Is My Shopify Store Worth?
Short answer: Valuation ≈ Annual Net Profit (SDE) × market multiple, adjusted for revenue growth, margins, unit economics (LTV:CAC, payback), channel mix (paid/organic/marketplaces), returning customer rate, AOV/CR, seasonality, supply‑chain risk, and brand/IP strength.
Valuation, in brief (5 steps)
- Choose method: SDE multiple for most owner‑operated stores; EBITDA for larger systemised brands.
- Normalise metrics: monthly P&L, gross margin, returns/chargebacks, ad spend, owner comp, add‑backs.
- Benchmark with comps: niche, GEO mix, AOV/CR, repeat rate, paid share/ROAS, subscription %, wholesale share.
- Adjust for risk: supplier concentration, inventory turns, 3PL/fulfilment SLAs, compliance (claims, safety), IP/trademarks.
- Run scenarios: base / upside / de‑risked (e.g., CAC efficiency, retention uplift, COGS improvement) to set a defensible range.
Shopify Store Valuation Multiples in 2025 (Indicative)
Ranges vary by size, quality, and buyer type. Treat these as directional bands, not guarantees.
| Profile | Basis | Indicative Range* |
|---|---|---|
| Owner‑operated, <$500k annual profit | SDE multiple | ~2.0×–3.5× SDE |
| $500k–$2m annual profit, steady growth | SDE multiple | ~3.0×–4.5× SDE |
| $2m+ annual profit, brand‑like operation | EBITDA multiple | ~4.0×–7.0× EBITDA |
*Illustrative bands only; actual outcomes depend on growth, margins, LTV:CAC, repeat rate, channel risk, operational complexity, buyer type, and market conditions.
How We Value Stores: Growth, Margins, LTV:CAC, Repeat Rate
| Driver | Strong Signal | Effect on Multiple |
|---|---|---|
| Revenue Growth | Consistent MoM/QoQ with forecasted pipeline | Higher (durability of growth) |
| Gross Margin | ≥ 60% (category‑dependent) with stable COGS | Higher (profit potential) |
| Unit Economics | LTV:CAC ≥ 3:1; payback < 3 months | Higher (efficient growth) |
| Repeat Purchase Rate | 30%+ within 12 months; strong email/SMS | Higher (revenue resilience) |
| Channel Mix | Diversified; no channel > 40%; healthy ROAS | Higher (lower volatility) |
| Ops & Supply Chain | Reliable suppliers; 3PL SLAs; low returns/chargebacks | Higher (smoother diligence) |
SDE vs EBITDA for Stores: Which One Matters?
Smaller, owner‑operated Shopify stores are commonly priced on SDE (profit + reasonable owner compensation + normalised add‑backs). Larger, systemised brands trend to EBITDA. We compute both and align to the buyer pool.
How our AI model improves the valuation
- Maps your metrics to live deal/comparable bands (niche, margins, repeat rate, CAC, GEO).
- Runs sensitivity on CAC, COGS, returns, and email/SMS lift to show multiple upside.
- Ranks buyer fit (aggregator vs strategic brand) to indicate likely price/structure scenarios.
What to prepare (faster valuation)
- Last 24 months P&L/BS/CF; channel‑level ad spend & ROAS; add‑backs schedule; inventory reports.
- Shopify/GA4 exports: revenue by product/channel, AOV/CR, cohorts, repeat rate, refunds/chargebacks.
- Supplier & 3PL contracts; SLAs; inventory ageing; landed COGS; compliance docs (claims, safety).
- Email/SMS list metrics (Klaviyo etc.); subscription %; marketplace share (Amazon, etc.).
- IP/trademarks; brand assets; pixel/ad account ownership; privacy/returns policies.
Quick answers:
Revenue or profit multiple? Mostly SDE for SMB stores; EBITDA/revenue multiples apply to larger brands.
What improves my multiple fastest? Better margins & CAC efficiency, higher repeat rate, reduced returns/chargebacks, and stronger supplier/3PL reliability.