Sell My Blog (Content Website) – AI-Powered Brokerage & Valuation
Thinking of an exit? Get a data-driven valuation, a buyer-ready package, and a confidential process designed for content site owners.
How Much Is My Content Website Worth?
Short answer: Valuation ≈ SDE (monthly net profit × 12) × market multiple, adjusted for traffic trend/quality, revenue diversification (ads/affiliate/subscription), RPM/EPMV, seasonality, SEO/link risk, brand strength, and operational complexity.
Valuation, in brief (5 steps)
- Choose method: SDE multiple (standard for content sites) or EBITDA/revenue for larger media brands.
- Normalise metrics: TTM net profit with add-backs, RPM/EPMV by network, seasonality, one-offs.
- Benchmark with comps: niche, DR/authority, traffic mix (Tier-1 share), growth trend, monetisation mix, content age.
- Adjust for risk: SEO dependence, link/PBN risk, AI-content share, affiliate/network concentration, policy/algorithm exposure.
- Run scenarios: base / upside / de-risked, then set a defensible range for negotiations.
Content Website Valuation Multiples in 2025 (Indicative)
Ranges vary by size, quality, and buyer type. Treat these as directional bands, not guarantees.
| Profile | Basis | Indicative Range* |
|---|---|---|
| Owner-operated, sub-$500k annual profit | SDE multiple | ~2.2×–3.5× SDE |
| $500k–$2m annual profit, diversified traffic & revenue | SDE / EBITDA multiple | ~3.5×–5.0× SDE (≈4×–6× EBITDA) |
| Brand-led digital media ($10m+ revenue) | Revenue / EBITDA multiple | ~1.0×–2.0× Revenue (≈6×–9× EBITDA) |
*Illustrative bands only; actual outcomes depend on traffic stability, RPM/EPMV, diversification, SEO risk, buyer type, and market conditions.
How We Value Content Sites: Traffic, EPMV/RPM, Diversification, Risk
| Driver | Strong Signal | Effect on Multiple |
|---|---|---|
| Traffic Trend | 12–24m stable or growing sessions; limited volatility | Higher (durability of revenue) |
| Traffic Quality & Mix | High Tier-1 geo share; rising direct/email/branded traffic | Higher (resilience to algorithm shifts) |
| Monetisation Diversity | Ads + affiliate + products/subscriptions; no source > 30% | Higher (reduced concentration risk) |
| RPM/EPMV | Consistent/improving EPMV; ad stack optimised; solid affiliate CR | Higher (efficient monetisation) |
| SEO Risk & Moat | Clean link profile; minimal PBN; strong E-E-A-T; original content | Higher (lower penalty risk) |
| Operations | Clear SOPs; contractor team; <10 owner hrs/week | Higher (easier transition) |
SDE vs EBITDA for Content Sites: Which One Matters?
Smaller, owner-operated content sites are priced on SDE (profit + reasonable owner compensation + normalised add-backs). Larger media brands trend to EBITDA or, in rare cases, revenue multiples. We compute both and align to the buyer pool.
How our AI model improves the valuation
- Maps your metrics to live deal/comparable bands (niche, DR, growth, EPMV, revenue mix).
- Runs sensitivity on EPMV, traffic mix, and affiliate dependence to show multiple uplift.
- Ranks buyer fit (portfolio operators vs strategic media) to indicate likely price/structure scenarios.
What to prepare (faster valuation)
- Last 24 months P&L; TTM monthly net profit with add-backs; seasonality notes.
- Google Analytics/Search Console exports; traffic by geo/source; top pages & keyword sets.
- Revenue by stream (ads, affiliate, products/subscriptions) with network/partner reports.
- Backlink profile summary; disavow history; content inventory; editorial calendar & SOPs.
- Contracts/IP checklist: ad/affiliate agreements, licences, brand assets, trademarks.
Quick answers:
Is a content site valued on revenue or profit? Mostly profit (SDE) for owner-operated sites; EBITDA/revenue more common for larger media brands.
Does seasonality matter? Yes—TTM smoothing is standard; buyers weight stability and recovery from updates.
What improves my multiple fastest? Higher EPMV, diversified monetisation, reduced SEO/link risk, bigger email list/brand share, and documented operations.
How Long Does a Content Site Exit Take? (Typical 3–6 Month Timeline)
| Phase | Typical Duration | What Happens |
|---|---|---|
| Preparation | 2–4 weeks | Data room, normalisations, narrative, buyer list. |
| Packaging | 1–2 weeks | Teaser, CIM, traffic & revenue analyses, risks & mitigations. |
| Outreach | 2–4 weeks | Confidential buyer outreach under NDA; Q&A. |
| IOI/LOI | 2–3 weeks | Indicative offers, shortlist, exclusivity under LOI. |
| Diligence | 3–6 weeks | Traffic, revenue, legal, ops checks; contract drafts. |
| Closing | 1–2 weeks | Sign, escrow, asset transfer, handover plan. |
Complex or highly seasonal sites can skew longer; smaller, clean deals can close faster.
Content Website Sale Process
Preparation
- Verify analytics access (GA4, GSC) and monetisation reports (AdSense/Ezoic/AdThrive, affiliate dashboards).
- Normalise TTM/TTM-1 profit, remove one-offs, document content costs and owner time.
- Assemble data room: traffic exports, revenue statements, contracts, SOPs, content inventory.
Packaging
- Create 1-page teaser and comprehensive CIM with niche, traffic, monetisation, risks, growth levers.
- Draft transition plan (team, freelancers, publishing cadence, tool stack).
Buyer Outreach & Confidentiality
- Target portfolio operators, aggregators, media brands, HNW buyers; NDA-gated materials.
- Blind listing language to protect domain identity until qualified.
IOI vs LOI
- IOI: ranges and key assumptions; LOI: price, structure, exclusivity, diligence scope.
Offers & Negotiation
- Price vs structure trade-offs (cash at close vs earn-out/seller note); holdbacks and reps.
Due Diligence
- Traffic quality (bot checks, sampling), SEO/link risk, RPM/EPMV validation, affiliate terms.
Closing & Handover
- Asset transfer (domain, CMS, content, analytics, ad networks), escrow release, training window.
Due-Diligence Checklist & Data-Room Index
- Financials: 24–36 months P&L; monthly breakdown; add-backs; invoices for top partners.
- Traffic: GA4 + GSC admin access; session & pageview trends; top pages; queries; CTR.
- Monetisation: Ad network statements; affiliate dashboards; product/subscription reports.
- SEO/Links: Backlink exports; disavow file; no PBN declarations; guest post records.
- Ops: SOPs; content calendar; writer/editor contracts; tool subscriptions list.
- Legal/IP: Domain WHOIS; trademarks; brand assets; image licences; DMCA/complaints log.
Deal Structures & Terms: Asset vs Share, Earn-out, Seller Note, Escrow
| Structure | Use Case | Notes |
|---|---|---|
| Asset Sale | Most content sites | Transfers domain, content, accounts; cleaner for liabilities. |
| Share Sale | Larger media company | Continuity of contracts; more legal diligence. |
| Earn-out | Bridge valuation gap | Tied to revenue/profit; beware algorithm risk clauses. |
| Seller Note | De-risk buyer financing | Fixed interest; secured against assets. |
| Escrow/Holdback | Claims protection | 3–10% typical; 3–12 months. |
Working Capital & Deferred Revenue Adjustments
Content sites rarely require working capital adjustments. Exceptions: prepaid sponsorships, subscription products, or annual affiliate bonuses. We reconcile cut-off dates and prorate any prepayments or payable accruals at close.
Taxes & Legal Basics: IP, Licensing, Disclosures, Non-compete
- Transfer of IP (articles, images, logo, code snippets) with warranties on originality/licensing.
- Assignment of ad/affiliate agreements where permitted; otherwise new applications post-close.
- Non-compete/non-solicit customary for 12–36 months in the niche.
- Privacy/FTC disclosures for affiliate content and email lists.
Who Buys Content Sites? Strategic, Portfolio Operators & Roll-ups
- Portfolio operators seeking cash-flow assets.
- Media brands expanding niche authority and ad inventory.
- Aggregators/roll-ups standardising ops across multiple sites.
- HNW individuals/family offices seeking semi-passive assets.
Broker Fees vs DIY: Costs, Value-Add & When to Use a Broker
- Typical success fee bands for mid-market deals; minimums on small deals.
- Value-add: positioning, buyer access, competitive tension, diligence management, faster close.
- DIY is viable for small/simple sites; consider broker for larger, time-sensitive, or risk-heavy sales.
Best Time to Sell a Content Website
- After traffic stabilises post-algorithm update and shows 3–6 months of growth.
- When EPMV is trending up (Q4 ad rates can lift trailing averages).
- With clear growth levers documented (content gaps, email, products).
Online Business Brokerage Services
- Valuation & exit strategy (SDE normalisation, comps, target range).
- Deal prep & packaging (teaser, CIM, data room).
- Confidential buyer outreach (qualified lists, NDAs, screening).
- Offer navigation & negotiation (structure optimisation).
- Diligence orchestration & closing support (escrow, transfer).
- Post-close handover playbook (30–90 day plan).
Case Studies (Anonymised)
Authority Niche Blog → 38× Monthly Net
Clean link profile, strong email growth, ad stack optimisation. Negotiated partial earn-out tied to seasonality recovery; 92% cash at close.
Programmatic News Site → De-risked Structure
Volatile algorithm history; secured price with holdback + RPM floor. Transitioned to multi-network setup.
About Our AI-Native Brokerage
We combine human expertise with AI-assisted comps to position your site, quantify risk, and widen the buyer pool—confidentially and efficiently.
Partnership Programme
Referring partners earn fees on closed deals. Media networks, SEO agencies, and hosting providers welcome.
FAQs – Selling a Content Website
Will buyers accept AI-written content? Yes, if original, useful, and compliant; disclosure and quality controls matter. Higher multiples favour human-led editorial with audits.
What if I was hit by a Google update? Demonstrate recovery steps, diversify traffic, and show stabilisation with 3–6 months of clean trends.
Do I need to reveal my domain? Only to qualified buyers under NDA during later stages.
Request Your Confidential Valuation (Form)
Share your monthly net profit, traffic by source/geo, monetisation mix, and any recent updates. We'll return a defensible range and exit options.
Get Your AI-Driven Valuation (Confidential)
Ready to explore a sale? We'll position your content site for maximum value and a smooth handover.