FAQ
Here you can find answers to frequently asked questions. If you find an answer to your question, feel free to get in touch with us.
1. Which industries and types of businesses do you specialise in?
Unglin assists online business owners, operators, and digital-first founders across Southeast Asia and beyond.

We specialise in small to mid-market exits, leveraging AI-driven systems to deliver results across diverse sectors—from tech to services.

Our Expertise Includes:
  1. Online businesses: Content websites, IT companies, SaaS, e-commerce stores, mobile apps, D2C brands, service agencies, and AI-driven products or platforms.
  2. Growth-stage startups: Revenue-generating businesses with active clients and scalable infrastructure.
Who We Don’t Work With
To ensure deal quality, we do not work with:
  • Businesses with less than 12 months of profitable operations
  • Domain names, business ideas, and startups in the pre-MVP or idea stage
Ethical Policy – No Exceptions
Strictly avoid any business involved in:
  • Illegal activity
  • Fake traffic and data
  • Corrupt or opaque structures
  • Fraudulent accounting or deceitful behaviour
If any such issue arises, we reserve the right to cancel the deal at any stage—immediately and without negotiation.

2. Is the business selling process remote, or can we meet in person?
The business selling process is designed to work remotely for speed and efficiency. However, if the deal size justifies travel expenses, we can arrange in-person meetings at key stages, particularly during due diligence or final negotiations.

3. Do you accept all listings?
No. We take a boutique approach, focusing on a few high-quality businesses at a time, ensuring each owner receives maximum benefit from our experience and personal attention.

4. What fees do you charge for your brokerage services?
We operate on a hybrid success fee model, based on a percentage of the business's final sale price, typically about 10%.

You only pay this fee after a successful sale, ensuring our incentives are fully aligned with yours to achieve the highest price and best terms.

To confirm your serious intent, we can charge a symbolic verification fee—this helps us filter genuine sellers.

5. How long does it typically take to sell a business?
Timeframes vary based on your business type, market conditions, and deal readiness. On average, our clients complete sales in 3 to 6 months, some in as little as 2 weeks.

By contrast, the traditional way of selling often takes 9 to 15+ months, with passive listings, slow buyer engagement, and limited reach. Our AI-driven outreach and auction-based process dramatically speeds things up by attracting multiple serious buyers early in the process.

6. What sets your AI business broker services?
At Unglin, we redefine business brokerage by blending expert human guidance with AI-driven M&A matching. Our data-led approach precisely identifies qualified buyers for your business — far beyond what traditional brokers offer.

What sets us apart:
  • AI-Powered Tools – Intelligent matching to accelerate and enhance deal flow.
  • Exclusive Market Insights – In-depth understanding of Southeast Asia’s business landscape, regulatory frameworks, and investment opportunities.
  • Bespoke Deal Structuring – Tailored solutions aligned with your financial and operational objectives.
  • End-to-End Advisory – Complete support from valuation and negotiation through to legal structuring and deal closure.
Driven by transparency, integrity, and a relentless focus on client success, we ensure every transaction delivers maximum value and lasting stability.

7. Do you operate globally or only in the Asia-Pacific region?
Unglin operates globally.

While we have a strong presence in Asia-Pacific, we work with clients and buyers worldwide. Our AI-driven systems, remote processes, and international buyer network allow us to confidentially market and sell online businesses across all regions, including the U.S., Asia, Europe, Australia, and the Middle East.

8. What is the difference between an AI-driven Business Brokerage and traditional business brokers, M&A firms, and investment banks?
AI-Driven brokerage offers a tech-enabled, faster, data-smart, and often more discreet process, ideal for today's market where speed, targeting, and confidentiality matter more than ever.

Traditional business brokers are manual, slow, and less specialised.

Classic M&A firms offer a stronger service, but are often too expensive, super slow and without the technological edge.

Investment banks operate on the top end, handling massive transactions, public offerings, and complex, high-stakes mergers, and usually only work with very large companies.

9. What guarantee do I have that you will sell my business?
No one can ethically guarantee a sale, but we only take on businesses we believe we can sell. Before starting, we assess your business’s marketability using AI and expert review. If we see a low chance of success, we’ll tell you upfront so you don’t waste time or money. Our success-based model means we only get paid when you do—our incentives are fully aligned.

10. Can Unglin help prepare my business for exit?
Of course. We conduct a detailed business valuation and review your financial statements to accurately assess the true value of your business. Based on this, we provide specific recommendations to help make your business more attractive to buyers.

11. Will my employees or customers find out my business is for sale?
No. We operate with strict confidentiality. Your business is never publicly listed without your approval. Interested buyers must sign a non-disclosure agreement (NDA) before receiving any sensitive details. We use discreet communication and anonymized summaries to protect your identity and operations at all stages.

12. Can you help me prepare financials or clean up my business before listing?
You should be aware of four ongoing costs when purchasing a property in Thailand.

First is the “sinking fund”. This is a one-time payment to the juristic officer, who will keep this in a fund for significant renovations to the property. An example would be repainting the building or replacing the elevator cars.

There is also what is known as the “common fee”, which is typically paid annually for operating costs such as security, maid service, in-house staff and gardeners. Thirdly there is a charge for the installation, insurance, and service charge of electricity meters.

Lastly, there are miscellaneous administrative expenses, such as the transfer of ownership at a local district land office.

13. What if I’m not ready to sell yet — can I still talk to you?
Absolutely. Many of our best exits start months before the actual sale. We’re happy to review your business, answer your questions, and help you prepare — even if you're 6–12 months away from listing. The earlier we talk, the better your outcome. No pressure, no commitment.

14. How do you vet buyers before showing them my business?
Every buyer must pass through a qualification process before accessing sensitive details. This includes signing a non-disclosure agreement (NDA), providing proof of funds or intent, and confirming their acquisition goals. We filter out tire-kickers, competitors, and unqualified leads — only serious, screened buyers are introduced to you.

15. How is my business value calculated, and what can increase it before I sell?
Your business is typically valued using a multiple of your Seller’s Discretionary Earnings (SDE) or EBITDA, adjusted for risk, growth, and industry trends. Key drivers of value include clean financials, consistent profits, diversified traffic and revenue, low owner dependency, and growth potential. Improving documentation, automating operations, and reducing churn can significantly boost your exit price.

16. How much money do I need to buy an online business?
You can get started from any budget, but the sweet spot you want to work with is $100,000–$1,000,000. At this range, you're buying real businesses with proven profits, clean systems, and room to scale — without the risks of unproven side-projects.

Here’s how the market breaks down:
  • $100–$10K (Avoid): Tempting price, but mostly low-quality clones of trending ideas with no real traction.
  • $10K–$30K (Watch): Business ideas with initial profit or traffic signals. Highest risk, prone to scams. Hard to predict whether they will grow or fail.
  • $30K–$100K (Start): Micro online businesses — typically solo founder–run, side hustle, still high-risk. Often new or unstable, but with the right operator, they can be high-ROI turnaround opportunities.
  • $100K–$1M (Best ROI zone): Established businesses with product-market fit, stable revenue, basic team and quick scalability via marketing, CRO, or automation.
  • $1M+ (Premium): Requires deeper capital and due diligence, but offers more cash flow.
Also, plan to have 50-100% extra for:
  • Marketing, tools, inventory, or operations
  • Migration costs, tech help, legal review
  • Cover force majores
Most deals are priced at 2x–5x annual profit, meaning you can recoup your investment in 1–5 years if well-managed.

Final answer: To buy a solid, scalable online business, you should have at least $200,000 in liquid capital. This covers the acquisition and basic post-sale operations, but does not include your living expenses.

Important: Never buy a business with your last money, hoping it will save you — it's a gamble, not a rescue plan. In 95% of cases, you'll fail.