Grow-to-Exit: Turning Funder-Dependent Business Into a Sellable Asset

Thinking of exiting on max-value in the next 12–36 months? I architect what serious buyers pay for: an M&A-grade operating system, automated with AI, that maximises value by reducing operational chaos.

Apply for a Free Exit-Readiness Check

Exit-Readiness Audit

I enter your business and identify the fatal bottlenecks killing your margins and business value. You get a data-backed Grow-to-Exit protocol and a fix roadmap, including a valuation range.

The "Self-Running" OS

Manual grunt work replacement with AI and documented playbooks. We automate your sales, support, and ops so the business runs without you constantly pushing buttons.

Sellable, Maximum-Value Asset

I restructure your financials and operations to be "Buyer Diligence Ready." Whether you sell or keep it, you own a sellable asset optimised for max market multiply, not a job.

I Don’t Sell M&A Strategy. I Architect Assets to Exit.

Den Unglin, Founder of Unglin Co., Ltd. — Bangkok-based, operating across the globe.

18+ years of direct P&L responsibility, sitting in every key seat at the table: Founder & CEO of Digital Marketing & Tech Agencies; Principal of an M&A Advisory; and Chief Strategy Officer.

Having built, scaled, and exited ventures across 50+ niches—as an operator, not a spectator—this approach goes beyond theoretical advice. I engineer the exact asset-class systems used to build and sell my own companies.

The Brutal Reality: Industry data (Gartner/BCG) confirms that nearly 90% of automation initiatives fail to generate ROI. The cause is structural, not technical: automating a chaotic process simply scales the chaos.

The Fix: M&A Exit Logic First, AI automation Second. Risk is eliminated by applying an Exit-Readiness Audit to repair operational logic first. Only once the foundation is solid is the Operating System deployed.

The goal is not just "efficiency." It is Maximise Enterprise Value—building a sellable asset that functions independently of the founder.
18
years of experience
50
different
niches
12
countries markets
200+
managed projects

Are You Building a sellable Asset, or a High-Stress Job?

We measure success by one metric: Exit Value. Do changes make your business more sellable, or just harder to manage?
  • Old Way: The "Founder Trap"

    The logic of a non-transferable business.
    • The Bottleneck: You are the highest-paid employee. Every major decision is waiting for your approval.
    • The "Bus Factor": If you step away for 30 days, revenue goes down. The business cannot survive your absence.
    • The Valuation Penalty: Investors view your company as "High Risk." You are capped at 1x–2x earnings because the asset is you, not the system.
  • New Way: The "Exit-Ready" Machine

    The logic of a transferable asset.
    • The Operating System: AI Agents and documented Playbooks execute most of the routine daily ops. You only handle high-level strategy.
    • The Autonomy: Revenue is decoupled from your time. The business grows while you sleep (or travel).
    • The Valuation Premium: Investors view your company as a "Turnkey Asset." You command 3x–8x earnings because the system generates the cash flow.
  • Grow to Exit Strategy

    Grow to Exit” Strategy

    Business exit value is ultimately the only M&A metric that counts. It’s the one number that can completely change your quality of life and create generational wealth.

    If you’re not building a company that serious strategic buyers would pursue, you can tell yourself any story you like — “I’m building it for me, not to sell” — but the reality is simple: you’re spending years on chaos that never truly pays you back.
The "Grow to Exit". How does it work?
Surgical, 4-phase intervention to transform your business into a sellable asset.
Phase 1 — Exit-Readiness Audit (Operational Due Diligence) (Month 1)
We audit your business the same way a serious buyer’s due diligence team would.

We stress-test your P&L, operational reality, and transferability to surface valuation killers before the market does: key-person risk, hidden dependencies, weak controls, margin leakage, customer concentration, working-capital exposure, and fragile processes that trigger price chips and deal collapse.

Outputs (buyer-grade):
  • Audit findings pack (facts, not opinions)
  • Deal-Killers list (ranked by severity and fix effort)
  • Valuation Risk Map (what reduces multiple vs what impacts price/terms)
  • Indicative valuation range (with assumptions and sensitivity drivers)
  • Priority Fix Backlog (owner, cost, timeline, proof required)
  • Grow-to-Exit roadmap (90–100 day protocol with KPIs, deadlines, and evidence plan)
  • Final Strategy Day with the owner (decisions, sequencing, and non-negotiables)

Investment: from $7,000 (fixed scope), 4 weeks from receipt of documents.
Phase 2 (Optional) — Structural Remediation & AI Injection (Months 2–8)
We rebuild the operating foundation. Manual, person-dependent workflows are replaced with documented SOPs, clear role ownership, measurable controls, and automation/AI agents, where they reduce risk and cost. The goal is a process-driven operating system that does not require your daily input.

Deliverables: SOP Library + QA standards, Operating Dashboard (KPIs), role/ownership map, workflow, automation + AI agent implementations, and a weekly governance cadence.

Investment: Integration / Board Advisory via fixed quarterly sprint fee (priced after audit).
Phase 3 (Optional) — Asset Transfer (Months 8–12)
We verify “Operator Independence” through live delegation tests, handover runbooks, and control loops so the business can run and grow without you. We do not close the mission until the operating system survives a real-world independence test.

Deliverables: Operator Independence Scorecard, handover pack (runbooks, controls, training), buyer-ready operating pack, and final readiness stress test.

Investment: Included within the quarterly sprint advisory (priced by complexity after audit).
Phase 4 (Optional) — 360° Business Exit Support (Sell-Side Execution)
We run the sale process end-to-end: final preparation, market positioning, buyer identification and outreach, process control, negotiation support, and closing coordination.

Goal: sell your business to “level-up” strategic buyers and private equity funds (high-quality financial buyers where relevant) who understand scalable, systemised assets and will pay a premium multiple for transferability and low founder risk.

Buyer strategy: We prioritise buyers who value documented systems, automation, governance, and growth levers. We generally avoid “operator buyers” who underwrite the deal like a job replacement, discounting the business heavily due to founder dependency, lack of process maturity, or because they don’t pay for scalability.

What this protects: price, terms, confidentiality, and your focus (you keep running the business while we manage buyer flow, diligence pressure, and deal mechanics through close).

Investment: success fee, paid only on close, tiered by deal size (Modified Lehman).

The Value I BRING Calculation Example

We build sistem to force a specific financial outcome: Maximise Enterprise Value
1. Valuation Cap:
  • Current: 1.0x–2.0x SDE (Founder-Dependent Risk)
  • Target: 3.0x–6.0x EBITDA (System-Driven Asset)

2. Deal Terms:
  • Current: 3-Year Earn-out (You are trapped working for the buyer)
  • Target: 100% Cash at Close (You walk away with full freedom)

3. The Bottom Line Math:
A chaotic business generating $200k profit typically sells for ~$300k. That same business—systematised and decoupled from the founder—commands $1M+.

The $700k+ Valuation Delta is what I am actually building. The cost of the Architecture I bring is a rounding error compared to the equity value you get.
Case Study
Anatomy of a Win: The "Agency Trap" Escape
A UK-based Digital Agency Founder in Bangkok. $45k/MRR. The Problem: 60-hour weeks. The founder was the only "Senior Strategist." 2 failed sales attempts (buyers walked away due to "Key Man Risk").
The Intervention (90 Days):
  1. De-Risk: We documented the "Founder's Brain" into AI Agents for client onboarding and strategy v1.
  2. Decouple: Promoted an internal Ops Manager to run the new System.
  3. Deploy: Installed a Real-Time P&L Dashboard to replace weekly manual reports.
The Outcome:
  • Operational Time: Reduced from 60h → 4h per week.
  • Net Margin: Increased from 18% → 32%.
  • Exit Result: Acquired 14 months later at a 4.2x Multiple (Cash deal).
WHAT DO YOU GET AFTER AN AUDIT?
Data-backed Grow-to-Exit protocol and a fix roadmap, including a valuation range.

Starting Point ‘Exit-Readiness’ Audit

The Exit-Readiness Audit

We ingest your P&L and operational data. I identify the specific "Deal Killer" bottlenecks destroying your margins and score your current valuation against M&A standards.

The Architecture Map

You receive a forensic audit breakdown + data-backed Grow-to-Exit protocol and a fix roadmap, including a valuation range. It shows exactly what we need to improve operations and replace manual labour.

The "Keep or Build"

Total risk reversal. You own the blueprint. You can implement the strategy yourself, or hire me to architect the implementation, "Operating System" like an independent board member.
We are rigorous about fit. We do not accept rescue missions for dying models or founders who refuse to change.

Who Qualifies for the "Grow To Exit Protocol"?

The "Green Light" (Who I Help)
  • Business type: Service-based, digital, tech and operational businesses.
  • Management: Owner-managed business (OMB).
  • Team: 10+ employees.
  • Revenue: Doing above $50k month. You have product-market fit, but operations are breaking.
  • Mindset: You are ready to "fire yourself" from daily operations.
  • Goal: You are building for Asset Value (Exit or Autonomy), not just "more leads."
  • Identity: You’re already a national champion; we shape you to set world records.

The "Red Light" (Who I Reject)
  • Business type: Traditional family businesses, corporations, and solopreneurs.
  • Management: intermediaries (managers, agents, and other middlemen), not the final decision-makers.
  • Revenue: <$30k/month. (You don't need systems yet; you need to fix sales.)
  • Mindset: You want a "Done-For-You" babysitter to manage your staff. (I am an Architect, not your HR manager.)
  • Goal: You love micromanaging and refuse to trust people, documented SOPs or AI agents.
  • Politics: You need a "Yes Man" to validate your ideas. (I am here to tell you the brutal truth.)

Learn who I work with—and why we use the Exit-Readiness Fit Check

“FREE” means you pay $0 for the Exit-Readiness Check if you qualify. There is no obligation to hire me afterwards. You only pay if you choose to move forward with the paid Gorw to Exit protocol after you receive the outcome.
Business Strategy Consulting in Thailand &amp; SEA
What my clients say

Questions You Should Be Asking (Before We Start)

Business Exit

Do you know a business owner considering an exit?

Refer them to me, and you could earn up to $5,000 for a successful referral!
If you have any questions, feel free to ask!
UNGLIN CO LTD

Bangkok-based seller-side M&A firm operating in Thailand & SEA.

Disclaimer
«The result may differ in each case and depends on a number of factors»
Questions?