AI-Strategy Consulting in Thailand & SEA

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AI-Era Readiness Audit

Find out how AI is eroding your margins and killing your future.

Survival Protocol

Adapt fast and avoid being replaced by AI-native competitors.

AI-Era Survival Strategy For Endangered Businesses

Den Unglin, Founder of Unglin Co., Ltd. — Bangkok-based, operating across the globe.

18+ years of direct P&L responsibility, sitting in every key seat at the table: Founder & CEO of Digital Marketing & Tech Agencies; Principal of an M&A Advisory; and Chief AI Strategy Officer.

Having built, scaled, and exited ventures across 50+ niches—as an operator, not a spectator—this approach goes beyond theoretical advice.

The Brutal Reality: Industry data (Gartner/BCG) confirms that nearly 75% of all AI initiatives fail. The cause is structural, not technical: automating a chaotic process scales the chaos.

The Fix: Risk is eliminated by applying an AI-Era Readiness Audit to repair operational logic first.

18

years of experience

50

different
niches

12

countries markets

200+

managed projects

Don't let “AI-native Competitors” kill your business

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The 36-Month Extinction Window

AI automation is set to collapse most service-business cost bases by 50–80% by 2028 (McKinsey). If your $1M-profit business is competing with AI-native rivals running on a 30% cost base, you’re either uncompetitive—or dead.

The $3M Exit Value you might expect today can be worth close to zero by 2028.

If you’re losing 30% a year simply because you’re ignoring AI, you’re not building a business—you’re burning your best years.

Adapt now — before AI-native competitors replace you

One metric defines success: do AI make your business more profitable — or just harder to manage?

Old Way: The "Founder Trap" Extinction
The logic: AI-replaceable legacy business.
The Bottlenecks: Operational chaos. Employees are your highest cost. Every major decision waits on you.
The "Bus Factor": If you step away for 30 days, revenue goes down. The business cannot survive your absence.
The Valuation Penalty: Investors view your company as "High Risk." You are capped at 1x–2x earnings because the asset is you, not the system.
New Way: The "AI-Era Ready" OS
The logic: scalable AI-native business.
The Operating System: AI Agents and documented Playbooks execute most of the routine daily ops. You only handle high-level strategy.
The Autonomy: Revenue is decoupled from your time. The business grows while you sleep.
The Valuation Premium: Investors view your company as a "Turnkey Asset." You command 3x–8x earnings because the system generates the cash flow.

The Fix "AI-Era Readiness Audit"

Phase 1 — AI-Era Readiness Audit (Operational Due Diligence)

We audit and stress-test your operational reality on 2000+ factors to surface killers before the market does: key-person risk, employee costs, hidden dependencies, weak controls, margin leakage, customer concentration, working-capital exposure, and fragile processes that trigger price chips and deal collapse.

Outputs:

Audit findings pack (facts, not opinions)
Killers list (ranked by severity and fix effort)
Valuation Risk Map (what reduces multiple vs what impacts price/terms)
Priority Fix Backlog (owner, cost, timeline, proof required)
Survival Protocol (90-day roadmap with KPIs, deadlines, and evidence plan)
Final Strategy Day with the owner (decisions, sequencing, and non-negotiables)

Investment: Fixed scope.

Phase 2 — Structural Remediation & AI Injection (Optional)

We rebuild the operating foundation. Manual, person-dependent workflows are replaced with documented SOPs, clear role ownership, measurable controls, and automation/AI agents, where they reduce risk and cost. The goal is a process-driven operating system that does not require your daily input.

Deliverables: SOP Library + QA standards, Operating Dashboard (KPIs), role/ownership map, workflow, automation + AI implementations, and a weekly governance cadence.

Investment: Integration / Board Advisory via fixed quarterly sprint fee (priced after audit).

Starting Point ‘AI-Era Readiness’ Audit

The AI-Era Readiness Audit

We ingest your operational data. I identify the specific "Killer" bottlenecks destroying your margins and future.

The Architecture Map

You receive a forensic audit breakdown + data-backed survival protocol and a fix roadmap.

The "Keep or Build"

You can implement the strategy yourself, or hire me to architect the "Operating System".

"The 'Fire Me' Guarantee: We build systems to remove me, not keep.

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Case Study

The $850k Mistake

Why Two Founders Sold the Same Business for Different Prices

Founder A (2025): $45k MRR agency, 60-hour weeks, failed two sales attempts due to key-man risk. Systematised in 90 days, sold 12 months later at 4.2x multiple for $1.8M cash at close.

Founder B (2028 projection): Same $45k MRR agency, waited for "perfect timing," watched AI compress margins, scrambled to exit in buyer's market, sold at 1.8x for $950k with 3-year earnout (real value ~$700k after discounting).

The $850k difference: 18 months of timing and 90 days of systematisation.