Hello!
I am Den Unglin — business exit architect.
I am Den Unglin — business exit architect.
I architect Grow to Exit systems that turn founder-dependent business chaos into sellable assets.
I Don’t Sell M&A Strategy. I Architect Assets to Exit.
I Don’t Sell M&A Strategy. I Architect Assets to Exit.
Den Unglin, Founder of Unglin Co., Ltd. — Bangkok-based, operating across Thailand & Southeast Asia
18+ years of direct P&L responsibility, sitting in every key seat at the table: Founder & CEO of Digital Marketing & Tech Agencies; Principal of an M&A Advisory; and Chief Strategy Officer.
Having built, scaled, and exited ventures across 50+ niches—as an operator, not a spectator—this approach goes beyond theoretical advice. I engineer the exact asset-class systems used to build and sell my own companies.
My advantage is how I think and how I operate under complexity. I work like a systems architect: reducing noise, isolating root causes, and turning messy realities into clear decision trees.
That matters in sell-side M&A because buyers price risk, not your intentions. When the business depends on the founder's memory, improvisation, and constant firefighting, value is capped. I specialise in converting that hidden chaos into documented, measurable, transferable operating logic.
Having built, scaled, and exited ventures across 50+ niches—as an operator, not a spectator—this approach goes beyond theoretical advice. I engineer the exact asset-class systems used to build and sell my own companies.
My advantage is how I think and how I operate under complexity. I work like a systems architect: reducing noise, isolating root causes, and turning messy realities into clear decision trees.
That matters in sell-side M&A because buyers price risk, not your intentions. When the business depends on the founder's memory, improvisation, and constant firefighting, value is capped. I specialise in converting that hidden chaos into documented, measurable, transferable operating logic.
18
years of experience
50
different
niches
niches
12
countries markets
200+
managed projects
VISION
To make founder-led businesses truly transferable: clean operations, clear numbers, low key-person risk, and a business that can run without the founder. The end-state is optionality: you can sell at a strong valuation, raise capital, or step back while the asset keeps compounding.
MISSION
I architect of “Grow to Exit” operating systems that remove founder dependency and increase deal quality. Practically: I diagnose transfer-risk like a buyer, fix the operating logic, install controls and owners, and then apply automation and AI only where it reduces risk and cost. The goal is not advice; it is a business that survives due diligence and can be handed over.
STORY
I have spent 18+ years inside the reality of building and running businesses: marketing, sales, funnels, web and systems, operations, and leadership. I’ve operated across 12 markets and 50+ niches, and managed 200+ projects. That operator background is why my work is not theoretical. Most founders do not fail on “strategy”; they fail on transfer risk: messy processes, unreliable reporting, hidden dependencies, and the founder being the glue. UNGLIN exists to turn that chaos into a sellable asset.
Approach
- Diagnose like a hostile buyer. I start with Operational Due Diligence: where value leaks, what breaks without the founder, and what will trigger discounts or ugly deal terms.
- Fix operating logic before automation. Automating a broken process scales the brokenness. We simplify, standardise, assign ownership, and install controls first.
- Engineer founder independence. We build SOPs, dashboards, delegated ownership, and decision rules so the business runs without daily founder input.
- Use AI as a risk reducer, not a gimmick. Automation and AI are applied only where they reduce headcount, coordination load, and execution error.
- Prove it works in the real world. We run independence tests and handover-ready documentation so the asset is defendable in due diligence and transferable at close.