Sell My Affiliate Website Business – AI-Powered Brokerage & Valuation

Q: How much is my affiliate website worth?

Valuation is a multiple of annualised net profit (SDE/EBITDA by size) adjusted for traffic quality/diversity, RPM/EPMV, partner concentration, seasonality, content authority, and risk. We produce a defensible range using AI-assisted comps and sensitivities.

Q: How do you value an affiliate website (methodology)?

We use AI-assisted market comps plus drivers (GA4/GSC trends, keyword defensibility, RPM/EPMV, revenue mix, link risk, disclosures) to produce a range with sensitivities.

Q: How are traffic and affiliate revenue verified?

Via read-only GA4 and Search Console access, affiliate dashboards and payout statements, UTM/attribution checks, and bank reconciliation to confirm reported figures and stability.

Q: What are typical business broker fees?

Success-based commission (sliding by deal size) is standard. Some brokers charge optional upfront fees for valuation/exit-readiness deliverables that reduce time-to-close.

Q: How do you keep the sale confidential?

NDA-gated data rooms, anonymised teasers, and targeted outreach to vetted buyers only. Identities and sensitive data are disclosed in stages.

Q: What deal structures are common (cash vs earn-out)?

A mix of cash at close plus earn-out or deferred elements tied to revenue or traffic/RPM milestones is common; structure depends on risk, growth, and buyer type.

Thinking of an exit? Get a data-driven valuation, a buyer-ready package, and a confidential process designed for affiliate site owners.

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AI-assisted comps

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How Much Is My Affiliate Website Worth?

Short answer: Valuation ≈ annualised net profit (SDE/EBITDA by size) × market multiple, adjusted for traffic quality/diversification, monetisation mix (RPM/EPMV, affiliate rates), growth, seasonality, backlink/profile strength, concentration risk (pages/partners), and compliance.

Valuation, in brief (5 steps)

Choose method: monthly multiple on SDE for most affiliate sites; EBITDA for larger, mature portfolios.
Normalise metrics: TTM net profit, RPM/EPMV, attributable revenue, seasonality, one‑off costs/add‑backs.
Benchmark with comps: niche, authority (E‑E‑A‑T/DR), traffic diversity, revenue mix (Amazon vs private), RPM bands.
Adjust for risk: Google update exposure, partner/offer dependence, content quality/thinness, link risk, legal/trademark use.
Run scenarios: base / upside / de‑risked (content expansion, CRO, email/list, revenue diversification) and set a defensible range.

Affiliate Website Valuation Multiples in 2025 (Indicative)

Ranges vary by size, quality, and buyer type. Treat these as directional bands, not guarantees.

Profile	Basis	Indicative Range*
Owner‑operated, sub‑$500k annual profit	SDE multiple	~2.5×–3.8× SDE (≈30×–45× monthly net)
$500k–$2m annual profit, steady growth	EBITDA multiple	~3.2×–5.0× EBITDA (≈38×–60× monthly net)
$2m+ annual profit, strong metrics	EBITDA multiple	~4.5×–6.5× EBITDA

*Illustrative bands only; actual outcomes depend on growth trend, traffic diversity/quality, RPM/EPMV, partner concentration, legal/compliance posture, and market conditions.

How We Value Affiliate Websites: Traffic, RPM & Diversification

Driver	Strong Signal	Effect on Multiple
Traffic Quality & Diversity	Stable YoY trend; diversified sources (Organic/Direct/Email/Paid); defensible keywords	Higher (durability, resilience)
Monetisation Mix & RPM/EPMV	Diverse affiliate programmes, high RPM/EPMV; private offers; limited leakage	Higher (earnings efficiency)
Content Authority & Links	Topical authority; natural backlink profile; minimal PBN risk	Higher (moat & lower risk)
Seasonality & Trend	Predictable patterns; no structural decline; clear growth plan	Higher (forecastability)
Concentration Risk	No page >10% traffic; no partner >30% revenue; multiple geos/offers	Higher (lower single‑point failure)
Compliance & Legal	Correct disclosures; cookie/consent; permitted trademark usage; clear content/IP rights	Higher (smoother diligence)

SDE vs EBITDA for Affiliate Sites: Which One Matters?

Smaller, owner‑operated affiliate websites are commonly priced on SDE (profit + reasonable owner compensation + normalised add‑backs). Larger teams/portfolios trend to EBITDA. We compute both and align to the buyer pool.

How our AI model improves the valuation

Maps your metrics to live deal/comparable bands (niche, authority, traffic mix, RPM/EPMV).
Runs sensitivity on RPM, affiliate rates, and traffic scenarios to show multiple uplift or downside.
Ranks buyer fit (portfolio operators, media groups, aggregators) to indicate likely price/structure.

Example (illustrative): TTM net profit $240k; 30% YoY traffic growth; diversified traffic (65% organic, 20% direct/email, 15% referral); EPMV $28; no partner >25% revenue → AI comps produce a defensible range and show how +$5 EPMV or +10% email‑driven direct traffic can shift the range upward.

What to prepare (faster valuation)

Last 24 months P&L; TTM normalisations (one‑offs, owner costs) and traffic/revenue bridges.
Read‑only access: Google Analytics/GA4, Search Console; top pages/keywords and country mix.
Revenue by programme/offer; commission statements; private deals and rate cards.
Content inventory; editorial calendar; backlink audit; disavow/PBN disclosure if any.
Legal/compliance: disclosures, privacy/cookie policy, licences/brand permissions, IP assignments.

Quick answers:

Are affiliate sites valued on revenue or profit? Profit (SDE/EBITDA) in almost all cases; revenue is secondary without earnings quality.

Does E‑E‑A‑T matter? Yes. Demonstrable expertise, author/entity signals, and clean link practices reduce risk and support higher multiples.

What improves my multiple fastest? Diversify traffic and partners, lift RPM/EPMV (CRO, private offers), strengthen content authority, and tidy legal/compliance.

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How Long Does an Affiliate Website Exit Take? (Typical 2–4 Month Timeline)

Phase	Weeks	What Happens
Preparation	1–3	Normalise financials & traffic metrics; assemble docs; create CIM; set up secure data room.
Outreach & IOIs	1–3	Targeted buyer list; NDAs; teaser/CIM distribution; initial Q&A and traffic validation.
LOIs & Negotiation	1–2	Negotiate price, structure, and transition; select preferred LOI.
Due Diligence	2–4	Financial, legal, content/SEO & traffic diligence (GA4/GSC), affiliate programme confirmations.
Closing & Handover	1–2	Legals, funds flow, domain/hosting/CMS, analytics & affiliate account transfers; transition plan.

Timelines vary by deal size, data quality, and buyer type. Clean books, verified traffic, and a complete data room compress time‑to‑close.

Affiliate Website Sale Process (Step-by-Step)

Preparation: normalise financials, verify GA4/GSC, review affiliate contracts, brand/trademark permissions, disclosures.
Packaging: CIM/teaser, KPI deck (traffic, RPM/EPMV, revenue mix), and secure data room.
Buyer Outreach: confidential, thesis‑based approach to qualified operators/media groups; NDAs first.
Offers & Negotiation: manage Q&A; align on price & structure (earn‑out, seller note, escrow).
Due Diligence: coordinate financial, legal, and SEO/content/link & traffic analytics diligence.

IOI vs LOI: What’s the Difference?

IOI (Indication of Interest) is a non‑binding price range and high‑level terms used to shortlist buyers. LOI (Letter of Intent) sets a specific price/structure, exclusivity period, and key conditions; it is still largely non‑binding except for exclusivity, confidentiality, and certain clauses.

Closing & Handover

Post‑LOI, definitive agreements are drafted (SPA/APA), schedules completed, adjustments finalised, funds‑flow and escrow arranged, and assets transferred: domain, hosting/CMS, analytics, affiliate dashboards, ad accounts, email list, and social channels. A clear transition plan reduces post‑close risk.

Due-Diligence Checklist & Data-Room Index

Financials: last 24–36 months P&L/BS/CF; TTM normalisations; commission statements by programme/offer.
Metrics: GA4 & Search Console read‑only access; top pages/keywords; geo/device mix; RPM/EPMV; conversion rates.
Legal: incorporation, contracts (assignability), content IP ownership/assignments, image/licence rights, affiliate T&Cs & disclosure compliance.
Tech: CMS/hosting, backups, Core Web Vitals, CDN, redirects/schema, security (2FA, limited admin list), link audit notes.
Commercial: key partners/offers, rate history, dependency map, email list size/engagement, social channels.
HR/Operations: editorial SOPs, freelancer agreements, content calendar, VA/contractor roles.

Deal Structures & Terms

Element	What it is	Pros	Considerations
Asset vs Share	What the buyer purchases	Asset: cleaner; Share: simpler continuity	Tax impact; liabilities; contract assignment
Earn-out	Deferred, performance‑linked	Bridges valuation gaps	Metrics definitions; control; reporting
Seller Note	Vendor financing	Faster close, better price	Interest, security, covenant terms
Escrow/Holdback	Funds reserved post‑close	Protects against surprises	Duration, claims process

Working Capital & Deferred Revenue Adjustments

Affiliate website deals typically have minimal working‑capital requirements and no deferred revenue. Buyers may request adjustments for accrued (but unpaid) affiliate commissions, prepaid tools/subscriptions (SEO software, hosting), and content‑in‑progress. Define the treatment and any post‑close true‑up mechanics in the LOI.

Taxes & Legal Basics

Jurisdictions: tax outcomes differ (US/UK/EU). Obtain specialist advice early.
IP & Assignability: ensure chain‑of‑title for content, images, and code; confirm contract transfer rights with affiliate networks/partners.
Data, Privacy & Disclosures: privacy/cookie policies, consent management, and affiliate disclosure compliance (e.g., FTC/ASA).
Non‑compete/Non‑solicit: scope, duration, and geography matter.

This is not tax or legal advice. Engage qualified advisers in your jurisdiction.

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Who Buys Affiliate Websites?

Strategic Buyers: media groups, portfolio operators, and brands seeking traffic/control; synergies can support higher multiples.
Financial Buyers (PE/Roll-ups): disciplined underwriting, structured deals, and operational playbooks to scale content and RPM/EPMV.
Search Funds/Entrepreneurial Acquirers: flexible, operator‑led transitions; often hands‑on with content, SEO, and CRO.

Broker Fees vs DIY

Path	Typical Cost	What You Get	When It Fits
Brokered	Commission (tiered) + minimal upfront	Packaging, buyer network, negotiation, DD coordination	Limited time, larger buyer pool, price protection
DIY	Low fees; high time cost	You run outreach, Q&A, negotiation, legals	Very small deals; existing buyer already sourced

Best Time to Sell an Affiliate Website Business

Sell into momentum: clean books, stable or rising traffic, diversified revenue (programmes/offers), strong E‑E‑A‑T, and no recent Google penalties. If growth is slowing, a 2–3 month tune‑up (content refresh, link/risk cleanup, RPM/EPMV optimisation, partner diversification) can materially lift multiples.

Online Business Brokerage Services

Online Business Sale Brokerage & Exit Advisory

We guide affiliate site owners through the full sales process — from normalising financials and positioning the asset to targeted buyer outreach and closing. Commission‑based; aligned with your outcome.

Online Business Valuation & Exit Planning

Get an AI‑powered, confidential valuation within 24 hours and a focused plan to lift multiples (RPM/EPMV, traffic diversification, disclosures, documentation).

Buy‑Side Advisory & Acquisition Search

For investors and acquirers: retained search, thesis‑matched deal flow, modelling and diligence support (GA4/GSC, revenue mix, link risk) to reduce risk and speed to close.

Get your free valuation

Case Studies (Anonymised)

Profile	Size	Outcome	Structure	Time to LOI
Affiliate – outdoor gear reviews	$420k TTM net profit	~3.4× SDE range	Cash + 6‑mo earn‑out	5 weeks
Affiliate – home & DIY	$980k TTM net profit	~4.1× EBITDA range	Cash + seller note	7 weeks
Affiliate – pet care niche	$38k monthly net	~42× monthly net range	Asset purchase	4 weeks

Illustrative examples; actual outcomes depend on metrics, risk, structure and market conditions.

About Our AI-Native Brokerage

We specialise in online business M&A with AI‑assisted valuation models, buyer matching, and data‑room standards that speed diligence and protect price. Work is confidential, document‑first, and founder‑friendly.

Partnership Programme

Advisers, accountants, and operators can refer founders ready to exit. Earn partner fees while we deliver valuation, packaging, and deal execution.

Learn more about partnerships

FAQs – Selling an Affiliate Website Business

How long does it take to sell an affiliate website?

Most sales complete in 2–4 months from preparation to close, depending on size, traffic/revenue quality, buyer fit, and how ready your data room is. See the sale process.

How much is my affiliate website worth?

Valuation is a multiple of annualised net profit (SDE for most sites; EBITDA for larger portfolios) adjusted for traffic quality/diversity, RPM/EPMV, partner concentration, seasonality, content authority, and risk. We produce a defensible range using AI‑assisted comps and sensitivities.

How do you value an affiliate website (methodology)?

We use AI‑assisted market comps plus drivers (GA4/GSC trends, keyword defensibility, RPM/EPMV, revenue mix, link risk, disclosures) to produce a range with sensitivities. Details in How Valuation Works.

What documents do I need for due diligence?

Clean financials, GA4/Search Console exports, affiliate/network statements, content/IP assignments and image licences, privacy/cookie & affiliate disclosures, CMS/hosting details, and key SOPs. See process and value‑maximising prep.

How are traffic and affiliate revenue verified?

Via read‑only GA4 and Search Console access, affiliate dashboards and payout statements, UTM/attribution checks, and bank reconciliation to confirm reported figures and stability.

Do I need audited financials?

Not always. Accurate, verifiable books with reconciled affiliate income and consistent KPI reporting are usually sufficient for SMB/mid‑market; larger deals may request reviews or audits.

What are typical business broker fees?

Success‑based commission (sliding by deal size) is standard. Some brokers charge optional upfront fees for valuation/exit‑readiness deliverables that reduce time‑to‑close.

How do you keep the sale confidential?

NDA‑gated data rooms, anonymised teasers, and targeted outreach to vetted buyers only. Identities and sensitive data are disclosed in stages.

What deal structures are common (cash vs earn‑out)?

A mix of cash at close plus earn‑out or deferred elements tied to revenue or traffic/RPM milestones is common; structure depends on risk, growth, and buyer type.

Asset sale vs share sale — what’s the difference?

Asset sales transfer selected assets and liabilities; share sales transfer the company as a whole. Outcomes vary by tax, liability, and operational continuity. Seek professional advice.

How are domain, content IP, and accounts transferred?

Through an agreed handover plan: domain/registrar, hosting/CMS, analytics, affiliate dashboards, ad accounts, email list, and social channels — sequenced to avoid downtime.

What support am I expected to provide after closing?

Typically a short transition and knowledge transfer period (weeks to months) defined in the APA/SPA; extended advisory is negotiable if required.

How can I increase my valuation before going to market?

Diversify traffic and partners, lift RPM/EPMV (CRO, private offers), refresh high‑impact content, clean risky links, and ensure compliant disclosures. Even small RPM gains or cleaner data can move your multiple. See value maximisation.

Should I fix issues first or sell as‑is?

Fix high‑ROI items (data quality, disclosure gaps, thin/duplicate content, link‑risk clean‑up) before launching; larger rebuilds rarely pay back pre‑sale. We’ll model the valuation impact either way.