Sell My E‑commerce Business – AI‑Powered Brokerage & Valuation
Thinking of an exit? Get a data‑driven valuation, a buyer‑ready package, and a confidential process designed for DTC, Amazon (FBA/FBM), and marketplace brands.
How Much Is My E‑commerce Business Worth?
Short answer: Valuation ≈ Annual Net Profit (SDE/EBITDA) × market multiple, adjusted for revenue growth, gross margin, repeat rate/LTV, CAC/ROAS, channel mix (DTC/Amazon/wholesale), SKU/supplier concentration, seasonality, returns/chargebacks, and operational risk (3PL, inventory, logistics).
Valuation, in brief (5 steps)
- Choose method: SDE multiple for owner‑operated brands; EBITDA for larger/systemised operations.
- Normalise metrics: revenue, COGS, freight/fulfilment, ad spend (Meta/Google/Amazon), returns, add‑backs.
- Benchmark with comps: niche, AOV, LTV, growth, margin bands, marketplace dependence, seasonality.
- Adjust for risk: SKU/supplier/customer concentration, platform risk, policy compliance, product liability.
- Run scenarios: base / upside / de‑risked (e.g., ad efficiency, SKU rationalisation, margin gains) to set a defensible range.
E‑commerce Valuation Multiples in 2025 (Indicative)
Ranges vary by size, quality, and buyer type. Treat these as directional bands, not guarantees.
| Profile | Basis | Indicative Range* |
|---|---|---|
| Owner‑operated, <$500k annual profit | SDE multiple | ~2.5×–3.8× SDE |
| $500k–$2m annual profit, steady growth | SDE/EBITDA multiple | ~3.0×–5.0× SDE (or 4.0×–6.0× EBITDA) |
| $2m+ annual profit, strong brand | EBITDA multiple | ~5.0×–8.0× EBITDA |
*Illustrative bands only; actual outcomes depend on growth, margins, LTV/CAC, channel mix, returns, risk, buyer type, and market conditions.
How We Value E‑commerce: Growth, Margins, LTV/CAC, Returns
| Driver | Strong Signal | Effect on Multiple |
|---|---|---|
| Revenue Growth | Consistent MoM/YoY growth with forecastable demand | Higher (durable growth) |
| Gross Margin | ≥ 60% DTC / ≥ 40% blended with stable landed costs | Higher (profit headroom) |
| LTV / CAC (ROAS) | LTV:CAC ≥ 3:1; paid share not excessive | Higher (efficient acquisition) |
| Repeat Purchase Rate | Healthy cohorts; subscriptions or replenishment SKUs | Higher (predictability) |
| Returns/Chargebacks | Low return rate; clear QA; warranty controls | Higher (lower leakage) |
| Concentration Risk | No SKU/supplier/channel > 30% revenue | Higher (resilience) |
SDE vs EBITDA for E‑commerce: Which One Matters?
Owner‑led brands are commonly priced on SDE (profit + reasonable owner comp + normalised add‑backs). Larger, process‑driven brands trend to EBITDA. We compute both and align to the buyer pool.
How our AI model improves the valuation
- Maps your metrics to live deal/comparable bands (niche, margin, LTV/CAC, channel mix).
- Runs sensitivity on ad efficiency, COGS/freight, pricing, and SKU mix to show multiple uplift.
- Ranks buyer fit (strategic vs financial) to indicate likely price/structure scenarios.
What to prepare (faster valuation)
- Last 24 months P&L/BS/CF; monthly channel split (DTC/Amazon/marketplaces/wholesale).
- Ad account exports (Meta/Google/Amazon) with attribution; cohort/LTV tables; subscription/CRM metrics.
- SKU‑level revenue/margin; inventory turns; returns/defect logs; chargebacks; warranty claims.
- Supplier contracts; 3PL/fulfilment SLAs; freight & landed‑cost breakdown; compliance docs.
- IP/trademarks; platform policy status; product liability coverage.
Quick answers:
Is e‑commerce valued on revenue or profit? Mostly on profit (SDE/EBITDA); revenue multiples apply to scale brands with strong unit economics.
Do Amazon‑only brands get lower multiples? Platform dependence can compress multiples unless offset by strong margins, reviews, defensibility, and off‑Amazon growth.
What improves my multiple fastest? Margin wins (COGS/freight), lower returns, healthier LTV/CAC, diversified channels, and reduced SKU/supplier concentration.