Sell My Digital Product Business – AI-Powered Brokerage & Valuation

Thinking of an exit? Get a data-driven valuation, a buyer-ready package, and a confidential process designed for course creators, template shops, and digital download brands.

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AI-assisted comps

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How Much Is My Digital Product Business Worth?

Short answer: Valuation ≈ Annual Net Profit (SDE) × market multiple, adjusted for revenue growth, conversion rates, refund/chargeback rate, monetisation mix (courses, downloads, memberships, licences, affiliates), traffic sources (search/paid/social/email), brand/IP strength, and platform dependence (Shopify, Gumroad, Etsy, marketplaces).

Valuation, in brief (5 steps)

Choose method: SDE multiple for most digital product brands; EBITDA for larger teams with systems.
Normalise metrics: monthly revenue by stream, gross margin after processor/platform fees, paid media ROAS/CAC, refund/chargeback rates, owner compensation/add‑backs.
Benchmark with comps: niche, GEO mix, price points/ARPU, seasonality, funnel type (launch vs evergreen), traffic blend.
Adjust for risk: platform policies, IP/licences/DMCA history, key‑person dependency, list ownership (email/CRM), and concentration (single SKU/channel).
Run scenarios: base / upside / de‑risked (e.g., +email list growth, upsells, bundle AOV), then set a defensible range.

Digital Product Valuation Multiples in 2025 (Indicative)

Ranges vary by size, quality, niche, and buyer type. Treat these as directional bands, not guarantees.

Profile	Basis	Indicative Range*
Owner‑operated, <$200k annual profit	SDE multiple	~2.2×–3.8× SDE
$200k–$1m annual profit, steady growth	SDE multiple	~2.8×–4.5× SDE
$1m+ annual profit, brand‑like operation	EBITDA multiple	~3.5×–6.0× EBITDA

*Illustrative bands only; actual outcomes depend on growth, margins, traffic mix/CAC, refund rates, risk, buyer type, and market conditions.

How We Value Digital Products: Growth, Conversion, RPM/AOV, Refunds

Driver	Strong Signal	Effect on Multiple
Revenue Growth	Consistent MoM/YoY revenue with forecastable launches or evergreen funnels	Higher (durability of growth)
Conversion & LTV	Checkout CVR above niche median; repeat purchases; high LTV	Higher (monetisation quality)
CAC/ROAS	Efficient paid mix; CAC payback < 90 days	Higher (scalability)
Gross Margin	≥ 85% after processor/platform fees	Higher (profit potential)
Refunds/Chargebacks	Refunds < 5%; chargebacks < 0.5%	Higher (lower risk)
IP & Platform Risk	Clean licences/trademarks; low platform dependence; first‑party email list	Higher (smoother diligence)

SDE vs EBITDA: Which One Matters?

Smaller, founder‑led digital product brands are commonly priced on SDE (profit + reasonable owner compensation + normalised add‑backs). Larger, systemised media/education brands trend to EBITDA. We compute both and align to the likely buyer pool.

How our AI model improves the valuation

Maps your metrics to live deal/comparable bands (niche, growth, margins, CAC/ROAS, refund rates).
Runs sensitivity on price tests, bundle/AOV uplift, paid mix, and email list growth to show multiple uplift.
Ranks buyer fit (aggregator vs strategic) to indicate likely price/structure scenarios.

Example (illustrative): Net profit $350k; 28% YoY growth; gross margin 88%; CAC payback 60 days; refunds 2.8%; 45% email revenue → AI comps produce a defensible range and show how +$8 AOV or −10% CAC can shift the range upward.

What to prepare (faster valuation)

Last 24 months P&L + balance sheet; monthly revenue by SKU/stream (courses, downloads, memberships, licences, affiliates).
Platform exports: Shopify/Gumroad/Etsy/Teachables/ThriveCart/Stripe/PayPal; refund/chargeback logs; VAT/GST settings.
Traffic & funnel: UTM/CMS analytics, paid spend & ROAS, email list size/engagement, automation flows, LTV/CAC.
Top SKUs with % of revenue; channel/platform dependence notes; affiliate agreements.
Contracts/IP: trademarks, content licences, model releases, DMCA history, asset ownership.

Quick answers:

Revenue or profit multiple? Mostly profit (SDE). EBITDA applies for larger, diversified brands.

Do follower counts matter? Only indirectly. Buyers weight revenue stability, conversion/LTV, CAC/ROAS, refund rates, email list quality, and clean IP.

What improves my multiple fastest? Better conversion & LTV, lower CAC/refunds, stronger email list ownership, clean IP, and reduced platform dependence.

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How Long Does an Exit Take? (Typical 2–4 Month Timeline)

Phase	Weeks	What Happens
Preparation	1–2	Normalise financials & analytics; assemble docs; create CIM; data room setup.
Outreach & IOIs	1–3	Targeted buyer list; NDAs; teaser/CIM distribution; initial Q&A (niche & GEO fit).
LOIs & Negotiation	1–2	Term negotiation (price, structure, earn‑out); select preferred LOI.
Due Diligence	3–6	Financial, legal, IP/brand‑safety, analytics verification; affiliate/ref checks.
Closing & Handover	1–2	Legals, funds flow, storefront/platform & asset transfers; transition plan.

Timelines vary by deal size, data quality, and buyer type. Clean books, refund control, and complete data rooms compress time‑to‑close.

Sale Process (Step-by-Step)

Preparation: normalise financials, verify analytics (conversion, AOV, LTV/CAC), review contracts, IP, licences.
Packaging: CIM/teaser, analytics/KPI deck, and secure data room.
Buyer Outreach: confidential, thesis‑based approach to qualified buyers; NDAs first.
Offers & Negotiation: manage Q&A; align on price & structure.
Due Diligence: coordinate financial, legal, and analytics/brand‑safety diligence.

IOI vs LOI: What’s the Difference?

IOI (Indication of Interest) is a non-binding price range and high-level terms used to shortlist buyers. LOI (Letter of Intent) sets a specific price/structure, exclusivity period, and key conditions; it is still largely non-binding except for exclusivity, confidentiality, and certain clauses.

Closing & Handover

Post-LOI, definitive agreements are drafted (SPA/APA), schedules completed, treatment of prepaid orders/memberships and revenue cut‑off mechanics finalised, funds‑flow and escrow arranged, and storefront/platform assets (Shopify/Gumroad/Etsy/Teachable), domains, and email/CRM transferred. A clear transition plan reduces post‑close risk.

Due-Diligence Checklist & Data-Room Index

Financials: last 24–36 months P&L/BS/CF; revenue recognition policy; monthly revenue bridge by stream.
Analytics: platform exports (Shopify/Gumroad/Etsy/Stripe/PayPal/Teachable); conversion, AOV, LTV/CAC; refunds/chargebacks; cohort and funnel reports.
Legal: incorporation, cap table (if any), contracts (assignability), trademarks, content/licence rights, DMCA/claims log.
Tech/Access: domain/hosting, storefront/platform ownership, payment processors, ESP/CRM, backup/storage, SOPs.
Commercial: top SKUs, pricing tests, bundles/upsells, affiliates, email list/deliverability, traffic sources.
HR/Operations: org chart, contractor/editor agreements, SOPs, launch calendars and production workflow.

Deal Structures & Terms

Element	What it is	Pros	Considerations
Asset vs Share	What the buyer purchases	Asset: cleaner; Share: simpler continuity	Tax impact; liabilities; platform/account transfer; contract assignment
Earn-out	Deferred, performance-linked	Bridges valuation gaps	Metrics definitions (revenue, units, refund rate); control; reporting
Seller Note	Vendor financing	Faster close, better price	Interest, security, covenant terms
Escrow/Holdback	Funds reserved post-close	Protects against surprises	Duration, claims process

Working Capital & Prepaid Orders/Memberships

Expect a normalised working‑capital target at close. For digital products, prepaid memberships, unfulfilled bonuses or deliverables, and VAT/GST liabilities require clear treatment to avoid double‑counting or cash shortfalls. Define mechanics in the LOI.

Taxes & Legal Basics

Jurisdictions: tax outcomes differ (US/UK/EU). Digital VAT/GST rules can be material. Obtain specialist advice early.
IP & Assignability: ensure chain‑of‑title, model/content releases, licence rights, and platform/storefront transfer rights.
Data & Compliance: ESP/CRM compliance (GDPR/CCPA), refund policies, platform ToS, FTC disclosures.
Non-compete/Non-solicit: scope, duration, and geography matter.

This is not tax or legal advice. Engage qualified advisers in your jurisdiction.

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Who Buys Digital Product Businesses?

Strategic Buyers: publishers, edtech/media brands, and platforms seeking audience/content fit and cross‑sell synergies.
Financial Buyers (Aggregators/PE): disciplined underwriting, roll‑ups of course/download brands, structured deals.
Search Funds/Operator Acquirers: operators aiming to professionalise funnels, pricing tests, and paid acquisition.

Broker Fees vs DIY

Path	Typical Cost	What You Get	When It Fits
Brokered	Commission (tiered) + minimal upfront	Packaging, buyer network, negotiation, DD coordination, IP/licence checks	Limited time, larger buyer pool, price protection
DIY	Low fees; high time cost	You run outreach, Q&A, negotiation, legals, analytics verification	Very small deals; existing buyer already sourced

Best Time to Sell a Digital Product Business

Sell into momentum: clean books, durable revenue growth, improving conversion/AOV/LTV, stable refund rates, and owned audience (email/CRM). If metrics are soft, a 2–3 month tune‑up (offer/bundle tests, upsells, flow optimisation, refund policy) can lift multiples.

Online Business Brokerage Services

Digital Product Sale Brokerage & Exit Advisory

We guide creators and digital brands through the full sale — from financials and analytics preparation to targeted buyer outreach and closing. Commission‑based; aligned with your outcome.

Digital Product Valuation & Exit Planning

Get an AI‑powered, confidential valuation within 24 hours and a focused plan to lift multiples (conversion, AOV, LTV/CAC, refunds, IP).

Buy‑Side Advisory & Acquisition Search

For investors and acquirers: retained search, thesis‑matched deal flow, modelling and diligence support to reduce risk and speed to close.

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Case Studies (Anonymised)

Profile	Size	Outcome	Structure	Time to LOI
Course brand – marketing niche	$420k annual profit	~3.7× SDE range	Cash + 12‑mo earn‑out	6 weeks
Template shop – design assets	$260k annual profit	~3.1× SDE range	Cash + seller note	7 weeks
Ebook bundle – personal finance	$150k annual profit	~2.6× SDE range	Asset purchase	4 weeks

Illustrative examples; actual outcomes depend on metrics, risk, structure and market conditions.

About Our AI-Native Brokerage

We specialise in creator and digital brand M&A with AI‑assisted valuation models, buyer matching, and data‑room standards that speed diligence and protect price. Work is confidential, document‑first, and founder‑friendly.

Partnership Programme

Advisers, accountants, and operators can refer founders ready to exit. Earn partner fees while we deliver valuation, packaging, and deal execution.

Learn more about partnerships

FAQs – Selling a Digital Product Business

How long does it take to sell a digital product business?

Most sales complete in 2–4 months from preparation to close, depending on size, niche, buyer fit, refund exposure, and data‑room readiness. See the sale process.

How much is my digital product business worth?

Valuation is typically a multiple of annual net profit (SDE), adjusted for revenue growth, conversion/AOV/LTV, CAC/ROAS, refund/chargeback rates, monetisation diversification (courses, downloads, memberships, licences, affiliates), email list quality, IP, and platform dependence. We produce a defensible range using AI‑assisted comps and sensitivities.

How do you value a digital product business (methodology)?

We use AI‑assisted market comps plus metric drivers (conversion, AOV, LTV/CAC, refund rate, traffic mix, email list engagement) to produce a range with sensitivities. Details in How Valuation Works.

What documents do I need for due diligence?

Clean financials; platform exports (Shopify/Gumroad/Etsy/Stripe/PayPal/Teachable); conversion, AOV, LTV/CAC; refund/chargeback logs; contracts, trademarks, licence rights, DMCA/claims log; email list and deliverability stats; SOPs and launch calendars. See process and value‑maximising prep.

How are revenue and conversion verified?

Via platform exports and processor statements (Stripe/PayPal), UTM analytics, affiliate dashboards, invoices, and bank statements, reconciled to detect anomalies in refunds, CAC/ROAS, and traffic sources.

Do I need audited financials?

Not always. Accurate, verifiable books with reconciled revenue and consistent analytics reporting are usually sufficient; larger deals may request reviews or audits.

What are typical business broker fees?

Success‑based commission (sliding by deal size) is standard. Some brokers charge optional upfront fees for valuation/exit‑readiness deliverables that reduce time‑to‑close.

How do you keep the sale confidential?

NDA‑gated data rooms, anonymised teasers, and targeted outreach to vetted buyers only. Brand identity and sensitive analytics are disclosed in stages.

What deal structures are common (cash vs earn‑out)?

A mix of cash at close plus earn‑out or deferred elements tied to revenue, units, refund rate, or CAC targets is common; structure depends on risk, growth, and buyer type.

Asset sale vs share sale — what’s the difference?

Asset sales transfer selected assets (storefronts, domains, content library, trademarks, email lists) and liabilities; share sales transfer the company as a whole. Outcomes vary by tax, liability, and operational continuity. Seek professional advice.

How are IP and accounts transferred?

Through an agreed handover plan: storefront/platform ownership transfer, domains/DNS, trademarks, payment processors, ESP/CRM, affiliate accounts, and third‑party tools — sequenced to avoid downtime.

What support am I expected to provide after closing?

Typically a short transition and knowledge transfer period (weeks to months) defined in the APA/SPA; may include training, affiliate/sponsor introductions, and SOP handover.

How can I increase my valuation before going to market?

Improve conversion and AOV, strengthen email list growth/engagement, reduce CAC and refunds, clean up IP/licences, and reduce platform dependence. Even small gains here can lift multiples. See value maximisation.

Should I fix issues first or sell as‑is?

Fix high‑ROI items (data quality, refund drivers, licence gaps, SOPs) before launching; major rebuilds rarely pay back pre‑sale. We’ll model valuation impact either way.