Business Strategy Consultant
AI Integration & Business Automation
AI Integration & Business Automation
AI-native business consulting that helps founders fix strategy, automate operations and scale with AI systems.
Strategic Planning & Business Architecture
Design a clear vision for a sustainable strategy, business model and revenue systems.
AI Integration & Operations Automation
Implement AI tools to automate workflows and daily business operations.
Predictable Scalability & Business Expansion
Engineer consistent growth using data-driven frameworks and scalable systems.
AI-Native Approach To Grow Your Business
Redefine business consulting by blending
Artificial Intelligence with practical, hands-on execution.
Artificial Intelligence with practical, hands-on execution.
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Old Way (Traditional Business Consulting)
- Long discovery calls and generic questionnaires
- Thick PowerPoint decks, little real implementation
- Advice not connected to tools, data or daily workflows
- Manual spreadsheets instead of real-time dashboards
- Hourly billing that rewards slowness, not outcomes
- One-off projects that die once the consultant leaves
- Unclear ROI: hard to see what actually changed
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New Way (AI-Native Business Consulting)
- Fast AI-assisted audit of strategy and operations
- Clear growth model and prioritised roadmap
- Offers, funnels and pricing tested with real customer data
- AI-driven automations built into your existing systems
- Live KPI dashboards to track performance
- Outcome-focusing instead of open-ended hours
- Systems you own that keep running and scaling
Business Strategy Engineering
Innovative growth strategies that drive long-term success and future-proof your business.
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Strategic Planning & Business Architecture
- Clarify vision, goals and success metrics
- Choose winning markets and ideal customers
- Design business model and revenue streams
- Architect offers, pricing and value proposition
- Map core processes and operating model
- Define roles, responsibilities and decision structure
- Set KPI and dashboard framework for control
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AI Integration & Operations Automation
- Map workflows and identify AI use-cases
- Implement CRM, sales and marketing automations
- Automate back-office tasks: invoicing, reporting, docs
- Integrate chatbots and AI support into customer service
- Connect tools and data into one simple workflow
- Create SOPs and playbooks for AI-assisted work
- Train team to use and maintain new automations
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Predictable Scalability & Business Expansion
- Build scalable revenue and growth models
- Optimise funnels with testing and analytics
- Track CAC, LTV and unit economics in dashboards
- Use AI forecasting for planning and cash decisions
- Create repeatable playbooks to clone what works
- Plan entry into new markets, products or segments
- Design hiring and delegation systems for scaling up
UNGLIN
Business Consulting
Confidential, secure handling of your data.
Hybrid pricing linked to real outcomes.
Independent advisor focused on your interests.
Tailored growth solutions for your business.
Save time, energy and operating costs.
Long-term collaboration, not one-off advice
Legally compliant structures and documentation.
When It’s Time to Act, Act Smart – Book a Business & AI Diagnostic
Business Advisor
Business Advisor
Den Unglin – founder of Unglin Co., Ltd., a AI-Native Business Advisory Firm
The consulting market across SEA is crowded, but most offers are slow slide decks and fragmented advice. You spend months in meetings and reports, with no one truly responsible for outcomes, implementation or measurable results.
I work differently. I come in as an entrepreneur, not a career consultant: 18+ years in marketing, IT, brokerage and AI-driven businesses across multiple countries. My role is to map your business, design a clear strategy, and turn it into concrete systems, automations and numbers you can run without me.
I’ve led hundreds of audits, valuations and successful exits — for clients and for my own companies — from first diagnostic through growth, restructuring or sale.
If you’re serious about growing, fixing or exiting your business and want a direct, data-driven partner, let’s talk.
I work differently. I come in as an entrepreneur, not a career consultant: 18+ years in marketing, IT, brokerage and AI-driven businesses across multiple countries. My role is to map your business, design a clear strategy, and turn it into concrete systems, automations and numbers you can run without me.
I’ve led hundreds of audits, valuations and successful exits — for clients and for my own companies — from first diagnostic through growth, restructuring or sale.
If you’re serious about growing, fixing or exiting your business and want a direct, data-driven partner, let’s talk.
What sets my aprouch apart?
I’ve spent 18+ years building, running and exiting companies across 50+ niches – from marketing and IT services to brokerage, M&A and AI-driven platforms.
My expertise gives a 360° understanding of how tech businesses grow, operate, and exit.
My expertise gives a 360° understanding of how tech businesses grow, operate, and exit.
We redesign how small businesses plan, operate and grow by combining founder-level experience with practical AI systems.
Instead of reports that sit on a shelf, we turn your strategy into working processes, automations and dashboards you own.
What is different:
Instead of reports that sit on a shelf, we turn your strategy into working processes, automations and dashboards you own.
What is different:
- AI-Assisted Business Audit – Quickly map bottlenecks in strategy, offers and operations.
- Strategy Turned Into Systems – Convert decisions into clear playbooks, workflows and responsibilities.
- Operations Automation – Embed AI into CRM, marketing, support and back-office tasks.
- Live KPI Dashboards – Track revenue, margins and capacity in real time, not once a quarter.
- Sprint-Based Engagements – Fixed scope and outcomes, no endless hourly consulting.
My story isn’t corporate. It’s entrepreneurial. I didn’t come from an agency—I built, scaled, and exited real businesses using the exact systems I now implement for clients.
What I offer isn’t from books or theory. It’s forged from real-world execution—hundreds of tested ideas, painful mistakes, and own money spent on operations, marketing, automation, and growth.
What I offer isn’t from books or theory. It’s forged from real-world execution—hundreds of tested ideas, painful mistakes, and own money spent on operations, marketing, automation, and growth.
I’m a 42-year-old strategic entrepreneur with over 18 years of hands-on experience across various industries, including business services, marketing, IT, M&A and brokerage. I've lived and worked in over 10 countries, gaining a global perspective and developing adaptability.
I'm based in Bangkok but work with clients globally.
I'm based in Bangkok but work with clients globally.
Strategy and key decisions are always with me.
For implementation, we pull in a small, trusted network of specialists (automation, data, legal, design) only when needed—no junior “learning on your project”.
For implementation, we pull in a small, trusted network of specialists (automation, data, legal, design) only when needed—no junior “learning on your project”.
18
years of experience
50
different
niches
niches
12
countries markets
200+
managed projects
WHAT MAKES THE DIFFERENCE?
Every project is engineered for clear outcomes, measurable ROI and systems you own after we finish.
- Entrepreneur to Entrepreneur — You work with someone who has built, scaled and sold businesses, not a junior consultant.
- Systems, Not Slides — Strategy is turned into concrete workflows, SOPs and automations inside your existing tools.
- AI-Native, Tool-Agnostic — We use AI where it actually improves profit and efficiency, not as a buzzword.
- Focused 1-to-1 Advisory — Limited clients, deep work tailored to your model and constraints.
- Measurable Results — Clear KPIs, dashboards and weekly check-ins so you see progress in numbers.
- Transparent, Sprint-Based Pricing — Fixed scope, fixed cost, no open-ended retainers.
Services
Hybrid or project-based fees for business & AI consulting.
BUSINESS DIAGNOSTIC
Business & AI Strategy Diagnostic Pack
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Consultation —
- 1:1 consultation to map your current situation
- Audit of strategy, offers, funnels and operations
- 90-day prioritised roadmap with clear next steps
AI SYSTEMS & AUTOMATION
AI SYSTEMS & AUTOMATIONAI Systems Design & Implementation
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Consultation —
- Map key workflows and identify automation opportunities
- Implement AI-powered processes in tools you already use
- Document SOPs and train your team to run the new systems
STRATEGY Director
Fractional Strategy & Execution Director
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Consultation —
- Part-time Head of Strategy / COO
- Lead planning, experiments and KPI cadence with your team
- Align people, processes and numbers around clear growth goals
BUSINESS DIAGNOSTIC
Business & AI Strategy Diagnostic Pack
—
Consultation —
- 1:1 consultation to map your current situation
- Audit of strategy, offers, funnels and operations
- 90-day prioritised roadmap with clear next steps
AI SYSTEMS & AUTOMATION
STRATEGY Director
BUSINESS DIAGNOSTIC
AI SYSTEMS & AUTOMATION
AI Systems Design & Implementation
—
Consultation —
- Map key workflows and identify automation opportunities
- Implement AI-powered processes in tools you already use
- Document SOPs and train your team to run the new systems
STRATEGY DIRECTOR
BUSINESS DIAGNOSTIC
AI SYSTEMS & AUTOMATION
STRATEGY DIRECTOR
Fractional Strategy & Execution Director
—
Consultation —
- Part-time Head of Strategy / COO
- Lead planning, experiments and KPI cadence with your team
- Align people, processes and numbers around clear growth goals
How to Start a Business & AI Consulting Project
Diagnostic Call
We start with a 1:1 consultation and quick audit of your strategy, offers and operations to understand what must change first.
Roadmap
You receive a 90-day roadmap with clear priorities, scope, pricing and success metrics. We agree how we’ll work and what outcomes we’re aiming for.
Execution
We implement in focused sprints: building systems, automations and dashboards, with regular check-ins until the agreed results are reached.
You’ve Built Something Great — Let’s Make It Run Smarter
Fix strategy, automate operations and scale your online business with AI systems.
AI Consulting for Modern Businesses
- AI-Native Strategy Blueprint – Clarify positioning, offers, pricing and unit economics so the model makes sense in numbers.
- Revenue System Rebuild – Redesign funnels, onboarding and retention to increase conversion and LTV, not just traffic.
- AI-Powered Acquisition Engines – Use AI to improve ads, targeting, creatives and lead qualification across platforms.
- Operations & Support Automation – Automate orders, customer service, onboarding and back-office workflows.
- Data Layer & Live Dashboards – Connect your tools into one clear view of KPIs and experiment results.
- Scale & Exit Optionality – Structure the business so it can grow cleanly today and be sellable tomorrow if you choose.
Advantages
Business Strategy Engineering with Den Unglin
Fast, Focused Execution
We work in short sprints, make decisions quickly and implement directly—no endless workshops, no 80-page slide decks.
Entrepreneur-Level Partnership
You work with a founder who has built, run and exited businesses, acting as your independent thinking partner, not a corporate vendor.
Ownership & Responsibility
We agree outcomes up front, stay accountable through implementation, and leave you with systems your team can run without me.
More products
CASE
Case studies
Client
Fast-growing DTC skincare and beauty store selling across multiple markets. The founder was stuck in daily operations, with flat profit, rising ad costs and no clear data on what was actually working.
Challenge
Fast-growing DTC skincare and beauty store selling across multiple markets. The founder was stuck in daily operations, with flat profit, rising ad costs and no clear data on what was actually working.
Challenge
- Manual reporting and no single source of truth for KPIs
- Fragmented tech stack (Shopify + ads + email + support tools not talking to each other)
- Offers and pricing built ad hoc, without unit economics
- Founder overloaded; no real operating system for the team
- Ran a Business & AI Strategy Diagnostic: mapped funnels, offers, ops and numbers
- Rebuilt the offer and pricing strategy around contribution margin and LTV
- Designed and implemented AI-powered workflows for customer support, abandoned carts and email campaigns
- Connected Shopify, ads and CRM into a live KPI dashboard (revenue, CAC, LTV, margin, inventory)
- Created simple SOPs and weekly review cadence so the team could run the system without me
- Clear visibility on unit economics and cash flow within [30 days]
- [X%] increase in profit on the same or lower ad spend
- Founder reclaimed [Y hours] per week from operations to focus on strategy and product
- Business now structured to be scale- and exit-ready if the owner chooses later
Business Consulting – FAQ
If you can't find an answer to your question, please don't hesitate to contact me directly.
SME operators and tech founders across the globe.
I specialise in small to mid-market businesses, leveraging AI-driven systems to deliver results across diverse tech sectors.
Ethical Policy – No Exceptions
Strictly avoid any business involved in:
I specialise in small to mid-market businesses, leveraging AI-driven systems to deliver results across diverse tech sectors.
Ethical Policy – No Exceptions
Strictly avoid any business involved in:
- Illegal activity
- Corrupt or opaque structures
- Fraudulent accounting or deceitful behaviour
The process is designed to work remotely for speed and efficiency. However, if the deal size justifies travel expenses, we can arrange in-person meetings.
No. I take a boutique approach, focusing on a few high-quality businesses at a time, ensuring each owner receives maximum benefit from my experience and personal attention.
I operate on a hybrid fee model, based on business goals.
Timeframes vary based on your business type, market conditions, and readiness. On average, 3 to 12 months.
By contrast, the traditional way often takes 12 + months.
Our AI-driven outreach and auction-based process dramatically speeds things up.
By contrast, the traditional way often takes 12 + months.
Our AI-driven outreach and auction-based process dramatically speeds things up.
Unglin operates globally.
While we have a strong presence in Asia-Pacific, we work with clients and buyers worldwide. Our AI-driven systems, remote processes allow us to confidentially work across all regions, including the U.S., Asia, Europe, Australia, and the Middle East.
While we have a strong presence in Asia-Pacific, we work with clients and buyers worldwide. Our AI-driven systems, remote processes allow us to confidentially work across all regions, including the U.S., Asia, Europe, Australia, and the Middle East.
No one can ethically guarantee results, but I only take on businesses I believe can bring results. Before starting, we assess your business’s marketability using AI and expert review. If I see a low chance of success, I’ll tell you upfront so you don’t waste time or money.
Referral
Earn 10% commission on every project you refer.
If you have any questions, feel free to ask!
UNGLIN CO LTD
Boutique M&A Advisory Firm
Disclaimer
«The result may differ in each case and depends on a number of factors»
Questions?
WeChat: denunglin
Business Information
The valuation will be ready in 24-48 hours*