Copy of AI-Native Business Strategy Consulting in Thailand & SEA

48-Hour Systems Audit

I enter your business and identify the 3 fatal bottlenecks killing your margins. You get a brutal, data-backed roadmap to fix chaos and reclaim 20+ hours of your week immediately.

The "Self-Running" OS Install

I replace manual grunt work with AI agents and documented playbooks. We automate your sales, support, and ops so the business runs without you constantly pushing buttons.

Engineered for 5x Exit Value

I restructure your financials and operations to be "Investor Ready." Whether you sell or keep it, you own a scalable asset that generates cash flow on autopilot, not a job.

I Don’t Sell Advice. I Build Assets.

If it doesn't increase your company's Exit Value, it's not a business improvement.

18+ years of direct P&L responsibility, sitting in every key seat at the table: Founder & CEO of Performance Marketing & Tech Agencies; Principal of an M&A Firm; and Chief Systems Architect.

Having built, scaled, and exited ventures across 50+ niches—as an operator, not a spectator—this approach goes beyond theoretical advice. I engineer the exact asset-class systems used to build and sell my own companies.

The Brutal Reality: Industry data (Gartner/BCG) confirms that nearly 90% of AI initiatives fail to generate significant ROI. The cause is structural, not technical: automating a chaotic process simply scales the chaos.

The Fix: M&A Logic First, AI Second. Risk is eliminated by applying an ‘Exit-Readiness’ Audit to repair operational logic first. Only once the foundation is solid is the AI-Native Operating System deployed.

The goal is not just "efficiency." It is Enterprise Value—building a self-correcting asset that functions independently of the founder.

18

years of experience

50

different
niches

12

countries markets

200+

managed projects

Are You Building a Scalable Asset, or a High-Stress Job?

We measure success by one metric: Transferability. Do changes make your business more valuable, or just harder to manage?

Old Way: The "Founder Trap"
The logic of a non-transferable business.
The Bottleneck: You are the highest-paid employee. Every major decision is waiting for your approval.
The "Bus Factor": If you step away for 30 days, revenue goes down. The business cannot survive your absence.
The Valuation Penalty: Investors view your company as "High Risk." You are capped at 1x–2x earnings because the asset is you, not the system.
New Way: The "Exit-Ready" Machine
The logic of a transferable asset.
The Operating System: AI Agents and documented Playbooks execute 80% of daily ops. You only handle high-level strategy.
The Autonomy: Revenue is decoupled from your time. The business grows while you sleep (or travel).
The Valuation Premium: Investors view your company as a "Turnkey Asset." You command 3x–8x earnings because the system generates the cash flow.

Business Strategy Engineering

Innovative growth strategies that drive long-term success and future-proof your business.

Strategic Planning & Business Architecture
Clarify vision, goals and success metrics
Choose winning markets and ideal customers
Design business model and revenue streams
Architect offers, pricing and value proposition
Map core processes and operating model
Define roles, responsibilities and decision structure
Set KPI and dashboard framework for control
AI Integration & Operations Automation
Map workflows and identify AI use-cases
Implement CRM, sales and marketing automations
Automate back-office tasks: invoicing, reporting, docs
Integrate chatbots and AI support into customer service
Connect tools and data into one simple workflow
Create SOPs and playbooks for AI-assisted work
Train team to use and maintain new automations
Predictable Scalability & Business Expansion
Build scalable revenue and growth models
Optimise funnels with testing and analytics
Track CAC, LTV and unit economics in dashboards
Use AI forecasting for planning and cash decisions
Create repeatable playbooks to clone what works
Plan entry into new markets, products or segments
Design hiring and delegation systems for scaling up

UNGLIN

Business Consulting

Confidential, secure handling of your data.

Hybrid pricing linked to real outcomes.

Independent advisor focused on your interests.

Tailored growth solutions for your business.

Save time, energy and operating costs.

Long-term collaboration, not one-off advice

Legally compliant structures and documentation.

When It’s Time to Act, Act Smart – Book a Business & AI Diagnostic

Book

WHAT MAKES THE DIFFERENCE?

Every project is engineered for clear outcomes, measurable ROI and systems you own after we finish.

Entrepreneur to Entrepreneur — You work with someone who has built, scaled and sold businesses, not a junior consultant.
Systems, Not Slides — Strategy is turned into concrete workflows, SOPs and automations inside your existing tools.
AI-Native, Tool-Agnostic — We use AI where it actually improves profit and efficiency, not as a buzzword.
Focused 1-to-1 Advisory — Limited clients, deep work tailored to your model and constraints.
Measurable Results — Clear KPIs, dashboards and weekly check-ins so you see progress in numbers.
Transparent, Sprint-Based Pricing — Fixed scope, fixed cost, no open-ended retainers.

I work on your side as an external strategist–operator, responsible for making the business work better, not just selling advice.

Services

Hybrid or project-based fees for business & AI consulting.

BUSINESS DIAGNOSTIC

Business & AI Strategy Diagnostic Pack
—

1:1 consultation to map your current situation
Audit of strategy, offers, funnels and operations
90-day prioritised roadmap with clear next steps

For founders who need clarity on what to fix or build next.

Consultation

AI SYSTEMS & AUTOMATION

AI SYSTEMS & AUTOMATIONAI Systems Design & Implementation
—

Map key workflows and identify automation opportunities
Implement AI-powered processes in tools you already use
Document SOPs and train your team to run the new systems

For business owners who want operations to run with less manual work and more control.

Consultation

STRATEGY Director

Fractional Strategy & Execution Director
—

Part-time Head of Strategy / COO
Lead planning, experiments and KPI cadence with your team
Align people, processes and numbers around clear growth goals

For businesses that need senior leadership and execution, without a full-time executive cost.

Consultation

BUSINESS DIAGNOSTIC

Business & AI Strategy Diagnostic Pack
—

1:1 consultation to map your current situation
Audit of strategy, offers, funnels and operations
90-day prioritised roadmap with clear next steps

For founders who need clarity on what to fix or build next.

Consultation

AI SYSTEMS & AUTOMATION

STRATEGY Director

BUSINESS DIAGNOSTIC

AI SYSTEMS & AUTOMATION

AI Systems Design & Implementation
—

Map key workflows and identify automation opportunities
Implement AI-powered processes in tools you already use
Document SOPs and train your team to run the new systems

For business owners who want operations to run with less manual work and more control.

Consultation

STRATEGY DIRECTOR

BUSINESS DIAGNOSTIC

AI SYSTEMS & AUTOMATION

STRATEGY DIRECTOR

Fractional Strategy & Execution Director
—

Part-time Head of Strategy / COO
Lead planning, experiments and KPI cadence with your team
Align people, processes and numbers around clear growth goals

For businesses that need senior leadership and execution, without a full-time executive cost.

Consultation

How to Start a Business & AI Consulting Project

Diagnostic Call

We start with a 1:1 consultation and quick audit of your strategy, offers and operations to understand what must change first.

Roadmap

You receive a 90-day roadmap with clear priorities, scope, pricing and success metrics. We agree how we’ll work and what outcomes we’re aiming for.

Execution

We implement in focused sprints: building systems, automations and dashboards, with regular check-ins until the agreed results are reached.

You’ve Built Something Great — Let’s Make It Run Smarter

Book a Business & AI Diagnostic

Fix strategy, automate operations and scale your online business with AI systems.

AI Consulting for Modern Businesses

AI-Native Strategy Blueprint – Clarify positioning, offers, pricing and unit economics so the model makes sense in numbers.
Revenue System Rebuild – Redesign funnels, onboarding and retention to increase conversion and LTV, not just traffic.
AI-Powered Acquisition Engines – Use AI to improve ads, targeting, creatives and lead qualification across platforms.
Operations & Support Automation – Automate orders, customer service, onboarding and back-office workflows.
Data Layer & Live Dashboards – Connect your tools into one clear view of KPIs and experiment results.
Scale & Exit Optionality – Structure the business so it can grow cleanly today and be sellable tomorrow if you choose.

Advantages

Business Strategy Engineering with Den Unglin

Profit-Focused Strategy

We design offers, pricing and systems to grow profit and free cash flow, not just top-line revenue or vanity metrics.

Practical AI Implementation

We use AI only where it gives clear leverage in your real workflows, building automations and dashboards inside tools you already use.

Results You Can Measure

Every project runs on simple KPIs and live dashboards, so you see the impact on margin, capacity and speed in hard numbers.

Fast, Focused Execution

We work in short sprints, make decisions quickly and implement directly—no endless workshops, no 80-page slide decks.

Entrepreneur-Level Partnership

You work with a founder who has built, run and exited businesses, acting as your independent thinking partner, not a corporate vendor.

Ownership & Responsibility

We agree outcomes up front, stay accountable through implementation, and leave you with systems your team can run without me.

CASE

Case studies

AI-Native Turnaround for an E-commerce Beauty Brand

From manual chaos to streamlined, data-led growth in [90 days].

Client
Fast-growing DTC skincare and beauty store selling across multiple markets. The founder was stuck in daily operations, with flat profit, rising ad costs and no clear data on what was actually working.

Challenge

Manual reporting and no single source of truth for KPIs
Fragmented tech stack (Shopify + ads + email + support tools not talking to each other)
Offers and pricing built ad hoc, without unit economics
Founder overloaded; no real operating system for the team

Our Approach

Ran a Business & AI Strategy Diagnostic: mapped funnels, offers, ops and numbers
Rebuilt the offer and pricing strategy around contribution margin and LTV
Designed and implemented AI-powered workflows for customer support, abandoned carts and email campaigns
Connected Shopify, ads and CRM into a live KPI dashboard (revenue, CAC, LTV, margin, inventory)
Created simple SOPs and weekly review cadence so the team could run the system without me

Results

Clear visibility on unit economics and cash flow within [30 days]
[X%] increase in profit on the same or lower ad spend
Founder reclaimed [Y hours] per week from operations to focus on strategy and product
Business now structured to be scale- and exit-ready if the owner chooses later

Get in Touch

Business Consulting – FAQ

If you can't find an answer to your question, please don't hesitate to contact me directly.

What sets my aprouch apart?

I’ve spent 18+ years building, running and exiting companies across 50+ niches – from marketing and IT services agencies to brokerage and M&A firms.

My expertise gives a 360° understanding of how tech businesses grow, operate, and exit.