Client Overview: A SaaS company providing project management tools for SMBs was facing low-quality leads and inefficient sales processes.
Objective: Increase qualified leads, improve conversion rates, and scale the sales pipeline using AI-powered lead generation.
Challenges: Poor lead quality and low conversion.
- Time-consuming manual qualification.
- Lack of personalisation in outreach.
- Solution: AI CRM Integration: Automatically tracked customer interactions and segmented leads.
- Lead Scoring: AI-based scoring prioritised high-value leads.
- Automated Outreach: Multi-channel campaigns (email, SMS, social media) tailored to lead behaviour.
- Behavioural Tracking: Triggered automated follow-ups based on lead actions.
- Predictive Analytics: Forecasted lead conversion to optimise strategy.
Results:- 40% Increase in Conversions by focusing on high-value leads.
- 30% Increase in Leads from personalised outreach.
- 50% Faster Sales Cycle with automated nurturing.
- Improved ROI from more qualified leads and reduced waste.
Conclusion: Using AI tools for lead generation, qualification, and outreach helped the client boost lead quality, streamline sales processes, and achieve scalable growth.